As book publicists, we believe each author has an original story and we do not use “cookie cutter” campaigns, there are some common tools we regularly use.
Press Kit. Every publication must have a press kit, and we customize to suit the client. This includes an in-depth author bio, a bibliography, and usually a photograph. Today, most press kits created by a book publicist are in digital form and we make sure yours is available in a variety of formats.
Press Releases and Media Alerts. Our book publicists then craft several press releases, designed to be newsworthy and/or appeal to niche areas. We have 1.5 million contacts in TV, Radio, Print, and Internet, including full access to the editorial calendars of all major media outlets. Editorial access allows our book publicists to become surgical in their approach – we can search, for instance, about a book’s topic and then find an extensive list of media outlets planning who are planning on covering that topic up to 90 days in the future.
Website. A modern, current website for both the author and book are essential in any campaign. If one doesn’t already exist, we will create one or revamp the site for you, helping tailor it for book sales by optimizing it for search engines.
Social Media. Also ubiquitous in today’s world is an active Facebook, Twitter, LinkedIn, and Pinterest Feed. As your book publicist, we will help you stay active with your followers, as well as grow your fan base through strategic social media planning.
Other Services We Offer
In addition, we find clients benefit from our other services.
Media Coaching. Many authors, due to their naturally reclusive nature, have a difficult time with interviews, especially if they are on-camera. As your book publicist, we will help you become comfortable as an interviewee and teach you ways to successfully promote themselves.
Media Monitoring. A critical part of our jobs as book publicists is staying current. We are constantly monitoring the news, looking for opportunities for clients. Whether it’s a topical story that we can position an author as an expert, or a trend that dovetails with a campaign, we are always seeking novel ways to keep our authors in the public eye.
Interview Coordination. You concentrate on being an engaging subject; let us, as your book publicist, concentrate on the scheduling. It’s our job to take care of the who, what, where, and when, and make sure there are no conflicts.
Comprehensive Follow-Up. In today’s crowded marketplace, it is vital that there is sufficient follow-up to any and all leads. A good book publicist doesn’t just pitch and run – often it’s the second call that leads to results.